Stripes X Swoosh

While the 32 teams are busy fine tuning their strategies for their battles in two weeks, a war has already started.

The “sneaker” war between the Adidas, the official sponsor of the Cup and the dominant player in European market versus the giant from Oregon, Nike.
Adidas has been working for over two years to create the current ad campaign, the “+10” and “Impossible is Nothing”. The rolled out couple of cool spots called the “Equipo” – means “team” in spanish. and
“Partido” – means “game” in spanish. (keywords “Adidas equipo” in video.google.com to view them).

Couple of kids playing football in the neigborhood. A theme that touches almost every kid and the memories of every adult. Not to be undone by the quintessential Adidas campaign, Nike came up with the “Joga Bonito”(means “play beautiful” in Portuguese). With yesterdays stars like Eric Cantona Ronaldinho, Ronaldo, the Brazilian team.

Adidas makes the shirts of 6 teams in the World cup including the hosts Germany, Argentina, Spain and France.
Nike is the kit maker for 8 teams including the overwhelming favorite Brazil, Portugal, Holland and England, US and Mexico.
But you know who makes the kit for most teams in this world cup?

Puma. Ohh Yeah! ( My fav brand :) ). 12 teams including Italy and the teams from Africa. Then again Puma has always been a niche product. Always seperated it out fromthe crowd of Adidas and Nike through their unique out-of-the-box designs and innovation.

Adidas expects some kind of ambush marketing from Nike. They are making sure that the 3 stripes are omni-present this summer in Germany. and on TV as well. Personally I liked the Adidas ads over the Nike ads so far. Havent seen any from Puma. I am sure they will be different and kick-ass.

But for now, Impossible is Nothing.

1 Comment so far

  1. zain (unregistered) on June 2nd, 2006 @ 5:54 pm

    Yes personally I like Puma too.. Puma rocks. Nike sucks.. adidas is ok..



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